Sweet Taste Of Success For Mangawhai Honey

Winning the inaugural Junction and One Oh Nine Start-up competition is a proud moment for this boutique business and the beekeeper behind it. 

Founder, Louis Smith formed Mangawhai Honey in 2015 from a coastal and country backdrop in Mangawhai. His family have trodden lightly on the land since 1947, enjoying a rustic setting of native bush, the estuary edge, a family-run sawmill and these days - a bunch of hardworking hives. 

Working on the land has meant less time to build his new business. It’s not Louis' passion to sit at a desk, particularly when there’s an outside job to sort, bees to feed, or a wave to catch. So when this competition caught his eye, he was keen to enter. Part of the catalyst was the generous package offered, but he also knew the business coaching and brand exposure would be a valuable tool for him to tap into. 

Competition authors, Junction Magazine and One Oh Nine, were looking to reward a start-up who was having a positive impact on the community, who sought innovation, and would put the resources offered to good use. For One Oh Nine co-founder, Carol Brown, it was Mangawhai Honey’s creativity and growth potential that particularly intrigued her and fellow judges, “Mangawhai Honey were a little out of the ordinary, doing exciting things with their business while acting in a sustainable and humble manner.”

“Louis has created a premium product by caring for his craft and the environment. Minimal hives are found on each block of land, allowing space for his bees to thrive. Honey is sold in glass jars rather than plastic, and every spring he replants Mānuka, Kānuka, Harakeke and Tī Kouka on his land. Customers love his honey and we saw plenty of scope for growth, while still appreciating his boutique, ‘non-commercial’ philosophies.”

Junction and One Oh Nine Start-up competition is all about ‘small business supporting small business’, and Mangawhai Honey has been awarded a generous prize including a six-month advertising campaign in Junction Magazine, a Microsoft Surface tablet, business coaching sessions - LinkedIn Learning online education, a marketing plan and social media support.

Louis is already capitalising on the win, “The coaching has been really good, I’ve enjoyed it – it’s been great to get what’s in my head out and get a clear plan for ‘where to next’. Thanks to Junction and One Oh Nine for making this competition possible. I was stoked to win, especially against a talented pool of local businesses. The advertising in Junction is great, it’s working well having my brand showcased in a magazine where readers appreciate (and support) small biz,” he shares. 



Junction Mag