Fresh Mangawhai


It’s one thing to call a food business ‘Fresh’ but living up to the name is a whole different proposition, according to Mark and Anna Reason. They moved to Mangawhai in 2007 and apart from some offerings at the weekly market, struggled with the lack of reasonably priced quality food available. So in 2009 they decided to create a foodstore based around getting up at 4am several times a week and driving to the Auckland markets to source the freshest available fish, produce, bread and other items. “The first 4 years were very tough but once we’d started to create our own product range and added a small café area, business grew. We’ve now built up a very loyal customer base of locals, bach owners and holidaymakers,” says Mark.

Junction Mag can confirm that their Kokako organic coffee is seriously good and there are some old-school cakes to die for in the cabinet. Not to mention salmon they smoke themselves (with saffron and lime!) and some exceptional house-made chutneys. There’s a great range of grocery items too, and even some funky kitchen implements.

Recently, Fresh have expanded their ‘artisan café’ range to include a salad bar, prepared meals and healthy smoothies. Following the model employed by top restaurants they develop products using a Test Kitchen approach. “When we make something we try several recipes and combine the best parts to create our own unique offering,” says Anna. This approach has resulted in rave reviews from visiting chefs and celebrity foodies for many products, including their duck pate, muesli, smoked salmon, seafood chowder and sausage rolls.

Like the Fresh Facebook page for updates on what’s cooking at Fresh today, and pop in soon to pick up a coffee – or dinner!

Fresh: Molesworth Drive, Mangawhai Village, opposite The Hub | FB: freshmangawhai | T: 09 431 5247