LEADING WITH HEART
Photo Tayla Keon
Bree Nicholls – founder of The Being Way and guest speaker at the 2025 Junction Awards Ceremony Dinner – is known for her heart-led approach to both life and business.
“For me,” Bree says, “success in life is not defined by numbers. What matters most – in my life, in my work, and in the way I relate to myself – is resonance. A deep resonance with self, with purpose, with others, and with the world around me.”
This belief underpins The Being Way, her business that blends counselling and coaching into one seamless offering. Her work guides individuals through personal transformation that’s both practical and profound.
Bree describes her business as a living, breathing entity: “Like you name a child, you name a business and bring it into being. It has seasons, rhythms, developmental stages, a voice, and an evolving identity. I need to pay attention to it. Am I aware of what my business is moving through at any given time? Am I listening with curiosity to the stage that it is in?”
Since launching in 2019, The Being Way has evolved alongside Bree – through seasons of rapid growth, community focus, and gentle retraction. In 2023, when her partner underwent open-heart surgery, she chose care and nourishment – for him, for herself, and within her work.
Now in 2025, after several years of community and group offerings, Bree’s focus has returned to her 1:1 work – the heart of her practice – alongside speaking engagements and workshops. “It feels like a full-circle moment, echoing the energy of when I first launched.”
While the financial landscape of her business has shifted, her alignment has never been stronger. “If you looked solely at the numbers, you might question some of the choices I’ve made. But those choices have led me to feel more energised, inspired, and fulfilled than ever before.”
Being heart-led in both life and business means asking deeper questions – the kind Bree regularly explores in her coaching sessions: What season am I in right now? What am I being asked to release? What feels aligned at this moment? What do I most need? These are the questions that keep her business not just running – but meaningful, fulfilling, and sustainable.